El Rawy Agency
What we do

Services

Everything a brand needs to show up online — planned, written, produced, and published as one connected system. From social content to full media production.

01Strategy

Content Strategy

The plan underneath everything else — who you're speaking to, what you're saying, and where it needs to show up.

Content Strategy
  • Audience & platform audit — who you're reaching, and where they actually spend time.

  • Messaging pillars — the core themes your content returns to, again and again.

  • Monthly content plans — a clear map of what gets posted, and why, every month.

  • Competitor scan — a read on the landscape so your content stands apart.

02Copy

Copywriting

Words that sound like your brand, built to earn a read, a watch, or a reply.

Copywriting
  • Captions & scripts — for every post, reel, and story on the calendar.

  • Brand voice guides — so your tone stays consistent no matter who's writing.

  • Ad & landing page copy — written to convert, not just to sound nice.

  • Bios & about pages — a clear, confident introduction to who you are.

03Video

Reels & Video Production

From concept to final cut — video content built to actually get watched.

Reels & Video Production
  • Concepts & shot lists — a clear plan before the camera ever rolls.

  • Filming direction — on set, in-studio, or fully remote-guided.

  • Editing & motion graphics — pacing, captions, and transitions built for retention.

  • Sound design — trending audio and original sound, chosen with intent.

04Design

Social Design

A visual system your feed can carry for years, not just this campaign.

Social Design
  • Post & carousel templates — consistent, on-brand, and easy to keep fresh.

  • Reel covers & story highlights — a grid that feels intentional, not accidental.

  • Brand kits — color, type, and layout rules your team can reuse.

  • Ad creatives — static and motion assets sized for every placement.

05Planning

Content Planning & Publishing

The system that keeps everything on schedule, and improving over time.

Content Planning & Publishing
  • Content calendars — everything mapped out, week by week.

  • Scheduling & publishing — posted at the right time, on every platform.

  • Performance review — a regular read on what's working, and why.

  • Iteration — the plan evolves as the results come in.

06Production

Media Production

Beyond the feed — full media production for brands, events, and stories that need more than a reel.

Media Production
  • Ad & commercial production — Concepted, filmed, and edited campaigns built for paid media and broadcast placements.

  • Corporate & event coverage — Conferences, launches, and internal comms — covered professionally and delivered fast.

  • Documentary & brand-story films — Longer-form storytelling — founder stories, brand history, and case studies told properly.

  • TV & broadcast-style content — Content produced to broadcast technical standards, when the placement calls for it.

Strategy

Content Strategy

The research and planning that gives every post a reason to exist.

Copy

Copywriting

Words in your brand's voice, written to actually get read.

Video

Reels & Video Production

Reels and video, planned, shot, and edited to get watched.

Design

Social Design

A visual system your feed can carry for years.

Planning

Content Planning & Publishing

Calendars, scheduling, and reporting that keep it all on track.

Production

Media Production

Full media production — from commercials to documentary storytelling.

Let's talk

Let's build your content engine.